It would be true to state in a matter of fact manner that social media can have a real impact and hold on us in our day to day lives. Not just personally but professionally too. Wouldn’t you say?
It would be fair to also say, that for some this can be a time-consuming cause which can then impact our focus and drive in our appetites for work; after we are done checking our profiles. Can’t it?
I thought it would make a great blog post to look at the insatiable hunger we have for social media; its positive impact within our businesses and brands, it’s beneficial use, how technology can help you plan for it, and when to book in a break for your well-being.
So, without further ado let’s break it down and take a closer look….
The insatiable driving hunger and force of social media within business: do you need it?…
It’s not about asking if social media will make you happier. Although there are some that may be quick to agree either way. But it’s about knowing how impactful its use can be for your business and brand.
Answering, do you need it professionally then the answer has to be –– yes. It has reach beyond your local borders. It has the ability to offer you impact, opportunity, and to build something with an audience you may not otherwise have known.
In an article released by Marketing Insider Group they go on to detail why social media marketing is important to you and your business, ‘It doesn’t matter if you run a small local shop or a big national company. Social media is an essential piece of your business marketing strategy.
Social platforms help you connect with your customers, increase awareness about your brand, and boost your leads and sales. With more than three billion people around the world using social media every month, it’s no passing trend.’
Social media is here to stay and if strategised correctly; aligning with your company values, goals, and direction: it can open up a great amount of opportunity and success for you as both a business and brand.
The positive impact of social media for business and branding: strategise…
Social media has the ability to connect people, to allow people to engage, to be social where otherwise perhaps they may not be. It offers us the opportunity within our businesses and brands to build an audience, to showcase our credibility and expertise. Social media can see businesses produce interesting insights and build weight in authority in their niche.
But, to cut through the noise it’s much better to strategise than to dabble. Dabbling is fun, but it wastes your time, effort and impact.
Interestingly, a survey carried out by sprout social that was emailed to me by Social Media Today brings to light that 77% of people that were surveyed would buy from a brand that they had followed online.
Fifty percent of marketers surveyed in the same report say that they find that engagement and inspirational style posts are the most effective with audiences. Which is a useful metric when you think of how to plan the structure and basis of your posts.
You can still address issues, create awareness and boost your business and brand, but with an approach that your audience doesn’t feel like it’s under attack with sales bombardment.
You’d much rather that your audience feels that they can get involved with you as a business and brand. And one that they want to interact with. If they understand what you’re all about, they can then choose to engage and follow your journey’s direction.
It’s worth setting aside time to plan a strategy not just for what you will put on social media but how often you will post, what you will say and what you want your posts to achieve. Make it work for you and your audience. But be honest with how much you can give to any given social platform.
Don’t swamp yourself if you can’t maintain the flow of expectation with social platforms. Seek advice if you have the budget to do so, and certainly do your research. Know when is best to post for your sector and what your audience likes and dislikes. Will you utilise paid ads alongside organic posts? Where is your audience coming from, where do they hang out?
Finding a strategy that works alongside your business and brand goals but that can equally be reflected in your social media presence is key. As is knowing and understanding your audience. As they are the ones you want to hold onto and attract overall.
You can still be social and plan for social media: use technology to plan ahead…
The clue is in the word. Social media is meant to be social, which can feel like a big statement when you are trying to think of it in terms of your business and brand. What does that mean and how can you apply that?
Well… try looking at it like this: when you write for social media, write as if you are having a conversation. Write knowing that your audience will respond to the language, the emotive intent, the message and the tone.
You want to be informative and insightful, but not pushy. You want to add authority and expertise and invite interaction. You don’t want to sound like you’re dictating. More trying to involve and relate. And you definitely don’t want it to sound like a sales pitch.
Looking at your social media plan from the perspective of your audience helps to keep a clear picture of how you can reach your reader and how you can grip their attention. You can then align this with your overall aims and objectives as a business and brand. But you also don’t want to be spending all day on each given platform. So, using technology to plan your schedule and times for your responses and engagement is logical and practical long-term.
You can plan your schedule and posts with online tools such as Sprout Social, Hootsuite, Loomly and Buffer etc. To help to get you started or as a part of your ongoing plan.
It’s worth also thinking about your response times too. Not only do you naturally want to place importance on what you are posting and when. But you also want to let your audience know that they are the focus of your clear intentions.
With this is mind it is prudent to schedule time for engaging with your intended audience. Respond to their social comments, their emails, their queries. Set aside purposeful time to do this. You don’t have to be hanging out online all the time.
Be mindful of your audience when considering your social media marketing. Using technology is a great tool at your fingertips to make for effective use of your time when you are short of it; especially when planning and strategising for your social media.
Knowing you and knowing when to take a break: your well-being…
Social media is an amazing tool and evolution of technology. It has a multitude of benefits and is a useful and necessary element to your business and brand marketing toolkit.
That being said, setting healthy boundaries for when you don’t need it, or for when you need a break is equally as beneficial. We all need time-out, to readdress our boundaries, our focus, our attention, to give us room to think. Much like when we book a holiday.
Be kind to yourself. You don’t have to go to sleep with your company page still open. You don’t have to wake up and even before you’ve had time for a coffee, to check your business social status.
You don’t have to cut it out, it is a fantastic tool to be used and harnessed. But setting parameters where you too can step away and regroup is advantageous to us all. It’s not reserved for the few. Time out is good for you. So, plan a break. Plan for regular breaks. Schedule your annual leave.
Your well-being is a thing. It’s not a taboo. Be mindful or your mind. Don’t buy into the hype. Social media for your business and brand is a strategy. It doesn’t have to dictate your life.
Like Looney Tunes always used to end with…. ‘That’s all folk’s’…
Conclusion and summary: be strategic with social media and decide on what you need as a brand and business…
At its core this article is addressing the insatiable hunger of social media, and its benefits;
- Let’s get social: the sizeable impact to you as a business and brand…
- It’s not boring: why planning and scheduling is crucial to satisfying your stomach rumbling social audience…
- You’ll get square eyes (errrr… that’s a myth) but you don’t have to be glued to the screen all the time: use technology to schedule and plan for your social planning.
- It can creep up on you in stealth mode: your mental health and social media can be linked to your well-being. Plan for time out away from social media for your balance of mind, but also to allow your mind to see its focus and purpose of plight with what you’re trying to achieve.
As Seth Godin in This Is Marketing says, ‘treating people with respect is the best way to earn their attention.’
Has this got you scratching or nodding your head?
Are you ahead of the curve and fully in flight with your social media planning and creating?
Let me know your thoughts in the comments or you can contact me directly below…
You don’t have to say goodbye…let’s keep the conversation going…
You can leave me a comment, or you can find me at; simplyamberlou.worpress.com and on LinkedIn: @Amber L Smith, plus you can send me an email at: email@example.com.