Category: Content Strategy

Make them turn their heads and write as you talk and talk to your audience, because that’s how you truly speak to and engage your reader…

Uh huh… yep you heard it, write as you talk has fast become my LinkedIn hashtag now because I believe that when you write as you speak you’re talking in a more real, relatable and understood tone. Of course, not forgetting to consider the audience you’re speaking to.

Creating written content that sounds as if you’re talking in person allows for your audience to almost hear your voice. Perhaps they even do. They feel as if they’re hearing the real you and can reach you even if they can’t see you.

Because, being real with your audience is a barrier broken if they feel that they can connect with you. Understanding your audience is a gateway for you to harness and for you to truly get to know their pain points and to show how you can solve it.

But it’s also because writing as you talk is in being human. Which sounds more than logical really. It’s writing with personality and not being afraid to show a little more you through what you can do for your audience.

What makes you stand out above the rest? It’s a no-brainer….you do….

You’re trying to beat the scroll, but let’s be real…

In an ever evolving and fast paced technological world there is a lot of demand vying for our attention. It can seem as if we scroll and type comments more than we speak these days. It then becomes harder for customers to see what’s real and what isn’t.

To put it into some sort of context, according to a report from RescueTime reported in the Guardian, the top 20% of phone users spend on average 4.5 hours daily on their phones.

We can all likely agree that it’s quite a bit of phone time and undoubtedly a fair amount is spent on social platforms. Trying to attract the attention of your audience has become a tricky beast as the sea of content has grown in tidal wave proportions.

But it doesn’t mean that you can’t gain attention. And it certainly doesn’t mean you shouldn’t create content that aims to gain attention. In fact you positively should.

So, show them. Your audience that is. Show them who you’re, show them you can talk to them and write with them in mind. Listen to how your audience talks and engages, and use this language when you write your copy and content.

You can find your audience online in many social places, forums, chat rooms and even get into their thinking patterns through surveys and questionnaires.

Show them that your voice is the one they can talk to and interact with. Be the expert that can knowledgeably offer the answer they crave, to the problems they face.

Being that voice is in getting into the headspace of your reader and in understanding who they are and how you can create content for them.

Clear your throat and let’s shout it from the roof tops…

In every piece of content you produce from your website copy through to your social media copy, it should all align to your voice. You want your voice to be in sync with your overall message and ethos but to be crystal clear about who you’re as a brand and business; you want it to radiate through all that you do and to become instantly recognisable to your audience.

The more your audience sees you the more they hear you. Be the voice they remember and the one they go to when they need to resolve their problem.

You’re your special sauce: let’s show your personality…

Don’t be afraid to show you. Show the person behind the brand and business. Let people see what it means to you, what you stand for and what your aim as a company is. But also reverse it and let them see how that should matter to them.

Building up a profile of your audience helps to finely tune your content and your voice.

Can you answer questions about your reader? For example;

What do they like and dislike?
What do they do?
Why would they choose you over your competitor?
What makes you different?
How do you solve their pain better than someone else?

Our fingerprint isn’t the only thing that is unique to us, our personality is too. Let it shine and beam a bold light on all of the content that you build for your audience…

Don’t pack in words to make yourself sound more intelligent: just write for them…..

And by them I do mean your audience. Seeking their language through online comments, surveys, reviews etc. is a great way to observe the language that your ideal audience uses and to weave that into your own content.

Write as you talk, but always write with your reader in mind. Your reader is your target audience. See the person but also hear their voice when you create your content.

After all it’s their head that you’re wanting to get into and talk to…

Be the voice of absolute and put yourself in their shoes….

Sometimes odd things happen when we write. Yes we can add in words that we wouldn’t use in person or that our audience would even understand. Imagine yourself as your audience and imagine how they would think, talk and feel.

If they don’t use words such as, ‘obsequious,’ then don’t use it. Yet again if they do, then feed the language that most relates to them. Let them see themselves in your content. Let it be a mirror image of their thoughts and how they see themselves in your brand and business.

What do they want to hear? What do they want to read? How would a conversation go if you were chatting to them?

Just imagine it as if you’re having a real-life conversation and even read your content out loud to hear its flow. Anything that doesn’t fit you can easily then tweak and adjust.

Be social: in fact, be everywhere they are…

If you’re not online, make sure you’re online. Start with one platform and build your audience and community base from there. Being social is a great way to find and build your voice but also to see the voice of your customer too.

Be seen by your audience and create the approachable voice of authority in your field…

They are the pot of gold at the end of the rainbow: never underestimate your communities…

Building communities online can seem time consuming. They don’t have to be. But they’re worth their weight in gold. Not only are they a great support, but they can be your best advocate too.

You can build your voice, show your expertise and all of your interactions are helping your target audience find you and see who you’re.

An avid believer of conversational copy and getting inside the story that is happening inside the head of your audience; is guru and all round rock star Joanna Wiebe…

If you need more social proof that conversational copy is advantageous as it is logical, then check out Joanna Wiebe who offers some great insights on how to write with the voice of your customer in mind and shows how you can find real ways in which to do that. You can check out her Tuesday Tutorials and see her thoughts here.

Don’t forget the more you know, the more you see..

The more you can know about your ideal customer, the more you can see your content through their eyes. And the more they can see themselves through yours.

Write as you talk: as all good and lasting relationships start with a conversation…

Write as you talk and talk to your audience because that is truly, madly and absolutely the way to get the attention your content deserves and in keeping eyes on it.

You can easily revive your content to be the sun, the moon and stars by editing in fresh phrasing and bringing to life your copy by keeping front of mind–– to be conversational.

After all, all good and lasting relationships start with a conversation…

#WriteAsYouTalk

If you can’t bear to think about writing for your business and brand anymore or want advice on how to start –– let’s chat.

You can email me at: ambersmith@simplyamberlou.com, follow me on LinkedIn: Amber L Smith, Twitter: @simplyamberlou and Instagram: @simplyamberloucopywriting

Your thoughts and stories are the true inspiration to my posts. Share your ideas and opinions with me in the comments…

The Positive, Insatiable Driving Hunger Of Social Media –– And Why It Should Matter To You ……

It would be true to state in a matter of fact manner that social media can have a real impact and hold on us in our day to day lives. Not just personally but professionally too. Wouldn’t you say?

It would be fair to also say, that for some this can be a time-consuming cause which can then impact our focus and drive in our appetites for work; after we are done checking our profiles. Can’t it?

I thought it would make a great blog post to look at the insatiable hunger we have for social media; its positive impact within our businesses and brands, it’s beneficial use, how technology can help you plan for it, and when to book in a break for your well-being.

So, without further ado let’s break it down and take a closer look….

The insatiable driving hunger and force of social media within business: do you need it?…

It’s not about asking if social media will make you happier. Although there are some that may be quick to agree either way. But it’s about knowing how impactful its use can be for your business and brand.

Answering, do you need it professionally then the answer has to be –– yes. It has reach beyond your local borders. It has the ability to offer you impact, opportunity, and to build something with an audience you may not otherwise have known.

In an article released by Marketing Insider Group they go on to detail why social media marketing is important to you and your business, ‘It doesn’t matter if you run a small local shop or a big national company. Social media is an essential piece of your business marketing strategy.

Social platforms help you connect with your customers, increase awareness about your brand, and boost your leads and sales. With more than three billion people around the world using social media every month, it’s no passing trend.’

Social media is here to stay and if strategised correctly; aligning with your company values, goals, and direction: it can open up a great amount of opportunity and success for you as both a business and brand.

The positive impact of social media for business and branding: strategise…

Social media has the ability to connect people, to allow people to engage, to be social where otherwise perhaps they may not be. It offers us the opportunity within our businesses and brands to build an audience, to showcase our credibility and expertise. Social media can see businesses produce interesting insights and build weight in authority in their niche.

But, to cut through the noise it’s much better to strategise than to dabble. Dabbling is fun, but it wastes your time, effort and impact.

Interestingly, a survey carried out by sprout social that was emailed to me by Social Media Today brings to light that 77% of people that were surveyed would buy from a brand that they had followed online.

Fifty percent of marketers surveyed in the same report say that they find that engagement and inspirational style posts are the most effective with audiences. Which is a useful metric when you think of how to plan the structure and basis of your posts.

You can still address issues, create awareness and boost your business and brand, but with an approach that your audience doesn’t feel like it’s under attack with sales bombardment.

You’d much rather that your audience feels that they can get involved with you as a business and brand. And one that they want to interact with. If they understand what you’re all about, they can then choose to engage and follow your journey’s direction.

It’s worth setting aside time to plan a strategy not just for what you will put on social media but how often you will post, what you will say and what you want your posts to achieve. Make it work for you and your audience. But be honest with how much you can give to any given social platform.

Don’t swamp yourself if you can’t maintain the flow of expectation with social platforms. Seek advice if you have the budget to do so, and certainly do your research. Know when is best to post for your sector and what your audience likes and dislikes. Will you utilise paid ads alongside organic posts? Where is your audience coming from, where do they hang out?

Finding a strategy that works alongside your business and brand goals but that can equally be reflected in your social media presence is key. As is knowing and understanding your audience. As they are the ones you want to hold onto and attract overall.

You can still be social and plan for social media: use technology to plan ahead…

The clue is in the word. Social media is meant to be social, which can feel like a big statement when you are trying to think of it in terms of your business and brand. What does that mean and how can you apply that?

Well… try looking at it like this: when you write for social media, write as if you are having a conversation. Write knowing that your audience will respond to the language, the emotive intent, the message and the tone.

You want to be informative and insightful, but not pushy. You want to add authority and expertise and invite interaction. You don’t want to sound like you’re dictating. More trying to involve and relate. And you definitely don’t want it to sound like a sales pitch.

Looking at your social media plan from the perspective of your audience helps to keep a clear picture of how you can reach your reader and how you can grip their attention. You can then align this with your overall aims and objectives as a business and brand. But you also don’t want to be spending all day on each given platform. So, using technology to plan your schedule and times for your responses and engagement is logical and practical long-term.

You can plan your schedule and posts with online tools such as Sprout Social, Hootsuite, Loomly and Buffer etc. To help to get you started or as a part of your ongoing plan.

It’s worth also thinking about your response times too. Not only do you naturally want to place importance on what you are posting and when. But you also want to let your audience know that they are the focus of your clear intentions.

With this is mind it is prudent to schedule time for engaging with your intended audience. Respond to their social comments, their emails, their queries. Set aside purposeful time to do this. You don’t have to be hanging out online all the time.

Be mindful of your audience when considering your social media marketing. Using technology is a great tool at your fingertips to make for effective use of your time when you are short of it; especially when planning and strategising for your social media.

Knowing you and knowing when to take a break: your well-being…

Social media is an amazing tool and evolution of technology. It has a multitude of benefits and is a useful and necessary element to your business and brand marketing toolkit.

That being said, setting healthy boundaries for when you don’t need it, or for when you need a break is equally as beneficial. We all need time-out, to readdress our boundaries, our focus, our attention, to give us room to think. Much like when we book a holiday.

Be kind to yourself. You don’t have to go to sleep with your company page still open. You don’t have to wake up and even before you’ve had time for a coffee, to check your business social status.

You don’t have to cut it out, it is a fantastic tool to be used and harnessed. But setting parameters where you too can step away and regroup is advantageous to us all. It’s not reserved for the few. Time out is good for you. So, plan a break. Plan for regular breaks. Schedule your annual leave.

Your well-being is a thing. It’s not a taboo. Be mindful or your mind. Don’t buy into the hype. Social media for your business and brand is a strategy. It doesn’t have to dictate your life.

Like Looney Tunes always used to end with…. ‘That’s all folk’s’…

Conclusion and summary: be strategic with social media and decide on what you need as a brand and business…

At its core this article is addressing the insatiable hunger of social media, and its benefits;

Let’s get social: the sizeable impact to you as a business and brand…
It’s not boring: why planning and scheduling is crucial to satisfying your stomach rumbling social audience…
You’ll get square eyes (errrr… that’s a myth) but you don’t have to be glued to the screen all the time: use technology to schedule and plan for your social planning.
It can creep up on you in stealth mode: your mental health and social media can be linked to your well-being. Plan for time out away from social media for your balance of mind, but also to allow your mind to see its focus and purpose of plight with what you’re trying to achieve.

As Seth Godin in This Is Marketing says, ‘treating people with respect is the best way to earn their attention.’

Has this got you scratching or nodding your head?

Are you ahead of the curve and fully in flight with your social media planning and creating?

Let me know your thoughts in the comments or you can contact me directly below…

You don’t have to say goodbye…let’s keep the conversation going…

You can leave me a comment, or you can find me at; simplyamberlou.worpress.com and on LinkedIn: @Amber L Smith, plus you can send me an email at: ambersmith@simplyamberlou.com.

Never underestimate the power of your content…

You do don’t you? Care about your audience that is? You want what is best for them? You want to get to know them? You want them to understand you? You want them to be loyal to you, your business and brand- don’t you?

I mean without them – what are we? So how do you make it all about them in your copy and content I hear you ask? Well, read on and see….

Firstly: Never underestimate the power of emotions

We all want to be able to relate to one another. At this point in our online social boom, we have found more than ever that we want to connect with one another. We want to engage. We want to see ourselves in the content we see. We want to be able to visualise ourselves on the page.

We all want to feel understood and we want to be able to relate to one another. So, by getting to know your audience and by using language that speaks to your audience, you can really get to know them. You get to see what they see. You get to solve their pain points. You get to move them from one emotion to another.

Not manipulation. That’s not what I mean. And that’s a very different thing. But by knowing what worries your customer, what troubles them, and what bothers them; you can look to fix it for them. You can be their hero.

Neil Patel details the importance of emotions and psychology in an article he wrote and published called, ‘how to incorporate psychology and emotions into your copywriting’. In it he looks at and describes what we look for as buyers and what factors we may think of before we purchase.

He also goes on to address the well-known book by Robert Cialdini called, ‘Influence: The Psychology of Persuasion’. In which Cialdini talks of the 6 key principle human behaviours in varying situations; ‘Cialdini mentions the six keys of influence as follows:

Reciprocity
Scarcity
Authority
Liking
Consistency
Consensus

These six principles are the key to understanding human behaviour in a range of situations. You as a writer and marketer can use them effectively in your copy to reach your audience in a unique way.’

So you see, emotions really do play a vital role in understanding your audience. By seeing your customer’s real-life situations and providing a valuable solution; you get to address your audience. You get to offer them insight, inspiration and to create a channel of communication.

Not only can you do this through your product or service, but in the copy and content that you produce too. By having your ear to the ground, you can offer very practical solutions to very real problems that your audience has.

How you make your customer feel, creates a customer experience like no other. Of course, don’t force emotion within your copy and content. Keep it natural and align it to your business and brand.

Secondly: Feedback is like an unpolished diamond

Don’t throw it away. This is where the gold lies. It’s like an unpolished diamond. By listening to feedback and absorbing what is said, you have the opportunity to adjust and to make sure you are always adapting to the wants and needs of your audience.

Just as it is described in an article by Vision Critical; you can use feedback to build a better picture of who your audience actually is, ‘rather than make assumptions on your audience based on a loose idea of who your buyer personas are, what if you could ask them directly?

By gathering customer feedback over-time, it becomes easier to separate your readers from your non-readers, and find similarities and differences between the two. By asking them about their content preferences and habits, you can build more accurate audience personas and improve your content marketing efforts as a result.’

Feedback gives you clues about your customer and how you might then be able to relate to them. Feedback gives you insight and it allows you to measure satisfaction, plus it helps you to retain your audience and clients.

Feedback can be left in all manner of places. For instance, it could be within comments on your website, through testimonials, through phone calls, emails and through comments on your social media posts.

You have the sparkling crown jewels within your grasp. You have untapped value in feedback that you can use to speak back to your audience. But also, that speaks to your business too, as it says how aligned you are with being able to meet with your customer’s wants and needs.

Your audience feedback may give you ideas for posts, blogs and videos. Undoubtedly it will give you the language that your audience and clients use. This will give you the ability to truly communicate on a human level with your audience.

Thirdly: Empathy has unknown super-reach

According to a Forbes article by Josh Ritchie, ‘Merriam-Webster describes empathy as the, ‘ability to understand and have empathy with others.’ Brené Brown describes it as, ‘feeling with people.’

So, what does that mean to you and why should you care about empathy and its unknown super-reach?

Well…to feel is to empathise. To create empathetic content for your audience, you need to showcase a degree of empathy towards them. You need to understand and share the highs and the lows with your audience. You can do this by putting their pain into words, and by then offering them your solution.

Offer them value, offer them an escape. This enables them to connect to you. They want to have a relationship with you, your business and your brand.

Be the star of the show by offering your audience a pain that is less than what they are feeling. A remedy or a welcome distraction to their thoughts and pains. By empathising, it allows you to truly get underneath the surface and to know how your audience feels.

Naturally with empathetic content you increase your engagement levels with your audience. Which then in time may create customers from your audience. Whilst also widening the reach of your content to new members of your audience.

Think about how you will address your audience with empathy. How does that convert into your content? Who are you talking to? Be specific. If you’re talking to everyone, then you’re talking to no-one.

Also, think about what your audience is interested in and where do they go? What can you then do with your content that will fit into those things.

Josh Ritchie, CEO/Co-Founder of Column five says, “Decrease the amount of selling in your content and increase the amount of time listening to and thinking about your customers.”

Lastly: Woo-them by telling them a story

Did you know that 81.7 million people follow National Geographic on Instagram?They have the strong ability to stop the scroller in their tracks. Why? Not only do they use great and captivating images to stop their audience. But they also have the unique ability to tell a powerful story with the accompanying text.

Now it may not be a part of your strategy to add photos. Perhaps it’s video. Or perhaps you weave a tale with words. National Geographic uses value-based content with purpose. What you want to do is to tell a story to your audience.

Storytelling in business makes it compelling for people to engage with you. It forms trust, it builds rapport and it helps to create valuable relationships with your audience. But it must also contain a focus to retain the attention of the reader.

When storytelling with your copy and content you should be able to understand and identify the following;

To always know why you’re telling your story?
Who is telling your story?
Know why it should be important to your reader?
Know what challenge is being overcome?
What message is behind your story?

Storytelling takes your audience on a journey with you. It builds loyalty in following, and it gives an insight into your world, and for you to get a glimpse into theirs.

You can make your audience a part of your story by helping them to see themselves on the page, or in your blogs, or on your website and in your videos.

Share your learning with your audience from things that you have achieved, the things that you’ve done and maybe events that you have been to. Use the day to day ordinary things to form a part of your story. Look to choose things that your audience will want to share with others, where they’ll want to comment and where they’re likely to get involved.

Keep the process of storytelling going and make it a part of your content strategy. To increase your chance of success always see it through the eyes of your audience.

Don’t make your copy and content hard to read. Make it an insightful read. Ensure it uses language that your intended audience can and will want to engage with. Make your content accessible for your audience. Make your audience feel like they matter to you.

Are you making it all about your audience? Do you think about your audience when you produce content for them? Do you make them feel like they can relate to you, your business and your brand?

Let’s summarise;

Never underestimate the power of emotions when reaching out to your audience.
Treat feedback like a priceless jewel.
Know the value of natural empathy in your copy and content.
Understand the journey you take your audience on with storytelling in business.

Never underestimate the power of your content.

Let’s keep the conversation going…

Come and chat to me about how your copy and content should talk to your audience. You can find me on LinkedIn: @Amber L Smith and you can send me an email at: ambersmith@simplyamberlou.com.

How to bake to perfection your content for your brand and business…

So, you’ve written your business piece, your blog, you’ve posted your post, typed your article, created your content, made your video. But does the middle part of your content seem muddled? Does it align with the message and tone of the whole piece? Does it match the question in the title? Does it correspond to the conclusion?

We spend a large proportion of our time perfecting our introduction, and tweaking the end, but does the guts of the piece fit in with your overall message?

This blog article is all about how you can help to keep yourself on track with ensuring your middle is baked to perfection and not more akin to a cake that looks better than it tastes when you bite into it.

Let’s start with the muddle part of your baked business content

The muddle is the middle. It’s what sits between your title and leads your reader through to the end.

It’s the juicy bit. The meat. The special sauce. It’s what gives your reader their takeaways from your content. It’s what your reader will learn. It’s what will guide them to the end. It’s your story.

As well as being gripping and interesting your content needs to peak enough interest to keep the reader wanting more. You want your reader to feel satisfied, empowered in some way, to have insight, to gain awareness and to enhance their knowledge of you and their reason for reading, viewing or watching what it is that you have to say.

As well as what you’re writing or presenting, your reader wants to see consistency in your content. But most of all they want to see value in your content. Don’t allow your content to veer off topic.

3 takeaways to consider for the middle part of your business content

1) Message match throughout all of your content that you produce. Relate it back to each section and then ensure it still relates back to your reader. What is the meaning of your message? Identify its purpose.

2) Keep it simple. Think with clarity. Make it easy for your reader to follow your message throughout. Make it digestible.

3) Who’s it about? Always make sure your reader is the star of the show. Your audience should always be at the forefront of all of the content that you’re creating. Think about what you are trying to tell them? What’s your unique selling point? Who are you aiming your message at? Does the content do its job? Does it make sense? Is it any good?

Some content creators like to use formulas and frameworks such as PAS (Problem-Agitation-Solution) and AIDA (Attention-Interest-Desire-Conviction-Action) to keep them on track. You may find that this helps your business to create the best content it can offer and to ensure the whole piece of content is focused rather than elements of it.

The middle is just as important as the end, the beginning and your call to action. It will all be for nothing if the pieces do not connect with one another.

Focus towards your one goal of the piece, with the content you are creating. Make your audience want to move in some way to connect further with you, your brand and your business.

Let’s address the star ingredient of your business copy and content – the reader

It’s always your intended reader. Your audience. Every last bit of copy and content that you produce has to relate back to your audience. It has to offer value. It has to offer learning. It has to offer something for your audience to take away. It has to offer enough to intrigue them to want more.

Have you got personas of your target audience? To create the best content and to relate it to your reader you have to know who they are. Knowing this helps you to know what content to write, to post, to blog, to put into video form. It allows you to use it as part of your content strategy.

On a star ranking blog written on the jeffbullas.com website they list 7 questions to get to know your audience. So, when you are wanting to make your reader the star of the show make sure you can answer these questions about them;

1) What are they like?

2) Why are they here?

3) What keeps them up at night?

4) How can you solve their problems?

5) What do you want them to do?

6) How can you best reach them?

7) How might they resist?

Could you answer these about your reader? This in turn helps to build your brand, your business. It adds authenticity, it adds weight to your marketing and your expertise. It’s also in understanding how your reader acts online that you can direct your content to speak directly to them. How is your reader likely to respond to your content?

Website content and your reader

Did you know that according to an article on crazyegg.comthe average reader will spend 15 seconds on your website content before clicking off?

That’s 15 second to make an impact. That’s 15 seconds to encourage them not to bounce. Make it count. Make it compelling. Make it persuasive. Make every part of your copy and content worth sticking around for. This of course will impact how Google will view your content and whether or not your reader returns back to the search page that they started on.

Social media content and your reader

Of course, it’s not just the copy or content on your website that you’ll be encouraging. It’s also your social media posts. Despite the reported drops in content engagement over the last few years, social media still plays an important role.

Not only does your social media strengthen your brand loyalty, and build strength in your relationships, it’s also still one of the most powerful conversion tools. Which is why it’s imperative to get to know your audience. To talk to them. Just like you were chatting to them in person.

That’s why social media is encouraging the “social” part. People want more from your content. They want to get to know you. They want to understand you and understand why that should matter to them. They want to engage and connect with your business and brand. Your audience wants to feel connected to you.

Being active with your reader and your content

Being active with your content and relating it back to the reader along with ensuring you are making it all about them –– is the goal. It’s the vital decoration on the cake. This ensures you are on the same page. The same level as your audience.

According to a SocialMediaToday article; 65% of brands post online but don’t engage. It’s one of the easiest ways to make it all about your audience. It shows that you’re real and that you care enough to want to respond to them.

So, make your reader the star of the show. Make them want to read what you have to say. Give them the lead role in your business and brand copy and content.

The icing on the cake: the Hollywood ending with your reader?

We’re not dancing off into the sunset. That’s only for the movies. But you can do a waltz with your audience; with your reader.

It can be hard to add personality and a human touch when you can’t see that person’s face but there is a person behind every profile. Make your brand human by showcasing your human side in every part of your business copy and content.

Find a way to connect. Let’s get social and let’s be authentic in our interactions with our copy and content. Let your business message and your goal also be to resonate with your reader in every aspect of your content. Let your content spark a response. Let your content create a conversation. And let your content offer value and learning.

After all what are you trying to achieve if not to build relationships that create value but that ultimately create long-term, long-lasting opportunities for your brand and business?

And cut the cake: It’s the summary

Each and every piece of your business and brand content is as important as the other. It doesn’t matter what content or copy you are creating, whether it be a blog post, a video, an article or a short form post for social media. Your goal is to move the reader along. Guide them to then end. Create authority for you brand and business.

Take your audience on a journey. Squeeze the value into everything that you do. Make sure your goal for your business and brand content speaks to your reader and keeps the action going right from the start until the very end.

So, what do you think: is your business and brand content looking like it’s baked to perfection?

Don’t stop there: head on over to my other blogs at simplyamberlou.wordpress.com; or you can email me for help with your copy and content needs at ambersmith@simplyamberlou.com, or connect with me on LinkedIn at Amber L Smith Twitter @simplyamberlou, Facebook Amber L Smith and Instagram simplyamberloucopywriting.